Dr Choice
Dr Choice
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Simple, transparent pricing

Plans for every fertility clinic

Start free for 7 days. No credit card needed. Upgrade when you're ready.

Showing prices in 🇬🇧 British Pound (£)

Free Trial

Free

7 days

  • Up to 10 patients
  • Basic AI tools
  • Schedule management
  • Email support
Most Popular

Monthly

£99/mo

per month

  • Unlimited patients
  • All AI tools
  • Advanced analytics
  • Priority support
  • Custom protocols
  • Team access (5 users)
  • Data export

Yearly

£79/mo

per month, billed yearly

Save £240/year

  • Everything in Monthly
  • Unlimited team members
  • API access
  • Custom integrations
  • Dedicated account manager
  • SLA guarantee
  • HIPAA compliance docs

Prices shown in British Pound. Actual billing currency may vary. Exchange rates are approximate.

7-Day Free Trial

Full access, no credit card required

Cancel Anytime

No lock-in. Cancel with one click.

Money-Back

14-day refund guarantee on paid plans

Pricing FAQ

Can I switch plans later?

Yes, you can upgrade or downgrade anytime from your settings page.

What payment methods do you accept?

All major credit/debit cards via LemonSqueezy. Invoicing available for yearly plans.

Is there a setup fee?

None. Pricing is as listed. No hidden fees.

Can I pay in my local currency?

Yes! Use the currency selector above to see prices in GBP, USD, EUR, NGN, AED, INR, CAD, ZAR and more. Billing is processed in your selected currency where supported.

What happens after my trial ends?

You'll be asked to choose a plan. Your data is kept safe for 30 days even if you don't upgrade.