Dr ChoiceDr Choice
Log inGet Started
Pricing

Start free. Pay when you grow.

Run your clinic free with core tools. Unlock AI features when you subscribe.

Free Forever

Free

No card needed · Always free

Full clinic management without AI. Perfect to get started.

  • Up to 20 patients
  • Appointment scheduling
  • Patient records & history
  • Medication logging
  • Hormone readings tracker
  • Cycle timeline
  • Schedule management
  • Patient PDF export
  • Team access (1 user)
  • Email support
Start Free
Most Popular

Pro Monthly

£129

per month

Full AI suite + unlimited patients. Everything your clinic needs.

  • Unlimited patients
  • All AI clinical tools (6 tools)
  • AI success predictor
  • AI protocol advisor
  • AI patient insights
  • IVF dose calculator
  • Advanced analytics
  • Team access (5 users)
  • Priority support
  • Data export
  • Custom protocols
  • API access (Yearly)
Save £360/yr

Pro Yearly

£99

per month · billed yearly

Best value. Includes API access and dedicated support.

  • Unlimited patients
  • All AI clinical tools (6 tools)
  • AI success predictor
  • AI protocol advisor
  • AI patient insights
  • IVF dose calculator
  • Advanced analytics
  • Team access (5 users)
  • Priority support
  • Data export
  • Custom protocols
  • API access (Yearly)
  • Dedicated account manager
  • SLA guarantee
  • HIPAA compliance docs

Cancel anytime — no lock-in

Secure encrypted payments

14-day money-back guarantee

15+ currencies supported

Common questions

Is the free plan really free forever?

Yes. Up to 20 patients, full scheduling, records, and clinical management — free, with no time limit. You only pay for AI tools.

What happens when I hit 20 patients on the free plan?

You will be prompted to subscribe to add more. All your existing data is preserved.

Why are African prices lower?

We price based on purchasing power parity. Nigerian, Ghanaian, Kenyan and other African clinics pay significantly less than European rates.

Can I cancel anytime?

Yes. Cancel from your settings page with one click. No phone calls, no lock-in.

What payment methods are accepted?

Cards, PayPal, and where available, mobile money — processed securely. We never store your card details.