Why we built Dr Choice
Every IVF cycle represents hope. Our mission is to give every fertility clinic — from boutique practices to large networks — access to the same level of clinical intelligence as the world's leading centres.
By combining cutting-edge AI with deep clinical expertise, Dr Choice helps clinicians make faster, better-informed decisions so more patients can achieve their dream of parenthood.
What drives us
AI-First
Every feature is built around clinical intelligence, not adapted from generic tools.
HIPAA-Ready
Enterprise security, audit logs, and data encryption built from day one.
Fast & Mobile
PWA-enabled for seamless use on any device, in any clinic environment.
Patient-Centric
Every tool is designed to improve patient outcomes, not just clinic efficiency.
The people behind Dr Choice
Dr. Amara Obi
Co-founder & CEO
REI specialist with 12 years in fertility medicine. Former clinical director at Lagos IVF Centre.
Daniel Mensah
Co-founder & CTO
Full-stack engineer and AI researcher. Previously at Google DeepMind and a leading health-tech startup.
Dr. Priya Sharma
Head of Clinical AI
PhD in Reproductive Biology, specialist in ML applications for embryo selection and stimulation modelling.
Ready to transform your clinic?
Join fertility clinics worldwide using Dr Choice to deliver better outcomes.
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